Do You Puke Your MLM?

Do You Puke Your MLM?

 

Do you puke your MLM?

Do you puke Plexus? or Zija?  or Advocare? or Jueness? or MaryKay?

I know, I know, that’s quite the visual, but I ask this in all sincerity.

You see, in my pre-doctor life, I sold timesharing.  For those of you unfamiliar with the profession, it is one of the hardest, highest-pressure forms of sales on the planet, and I didn’t just sell it, but I lived, breathed, and ate timeshare from the age of 11 onward because it was the family business.  As a result, I have had more hours of sales training from the biggest and brightest sales leaders out there than most people could even imagine.  Zig Ziglar, Brian Tracey, Tony Robbins,  Jose Silva, Dale Carnegie, Jeffrey Gitomer, Neil Rackham, Neurolinguistic Programming, lots of people you’ve never heard of but who are masters in the field… – I have been trained in it all.

So where am I going with this?

Having the background I do, makes sales innate.  It is as natural as riding a bike, it is a skill and a way of thinking that inherently comes naturally and isn’t something that I can turn on or off.  I look at each situation in my life wearing this sales and marketing hat.  I see when people do things really, really right, and I see when people do things really, really wrong.  And let me tell you, I’m seeing people do a lot of things really, really wrong lately!

You can take what I am saying and apply it to any network marketing company, but I will relate this to Plexus for our purposes here.  Several months ago I was sitting at my hairdressers enduring the arduous process of covering my grey hair, when I noticed the hairdresser at the next station puking Plexus.  For the entire  2+ hours I was there, the hairdresser carried on, and on, and on, and on about how fabulous Plexus was.  Her beleaguered captive audience looked as if she would rather be getting a root canal from a circus monkey.  The hairdresser in question made it sound like Plexus could “cure any disease in the world”, it “makes you lose all of your fat in 2-3 months- tops”, it gives you “so energy that you feel like you are taking drugs” (yeah, I was *really* impressed with that statement!), etc.  I swear at some point, she even told her captive that you could use it to wash your windows and remove wine stains!  The poor captive lady was literally squirming in her chair the entire time.  She clearly was not interested, yet  the hairdresser , aka  Ms.PukeyPlexus, barely paused enough to take a breath the entire time.  It was beyond embarrassing.  That poor captive lady, might have really needed Plexus, but she will forever be turned off if she even so much as hears the name, because of this horrifying experience.  Situations like this are what give network marketers a bad name.

I wholeheartedly understand being excited about a product and wanting to share with people.  But there is a fine art to selling, and part of that art is knowing that no one enjoys being sold.  Masters of the Sale understand that if you SHARE and you SERVE, people will want what you have to OFFER.  You can never convince anyone to buy what you have unless you have first identified a need,  and then offer a solution to the problem that fits within their (comfort) paradigm of what they are willing to do about it.  Timemoney, and commitment are obstacles that have to be cleared regardless if the sale is worth $10 or $100,000.  If you always concentrate your efforts on identifying your prospective clients need first and foremost, and relating everything you say back to how it would benefit them, then you will truly be helping people.  Ramming your product down people’s throats never helped anyone!

When I posted a question this morning on my facebook page, asking people what outrageous product claims they have seen online, I knew I’d get some dandies, and I was not let down.  Below are some of the crazy and completely inaccurate  statements that I have seen or that people sent to  me:

·         Have psoriasis? Throw the breast cream/body cream on it.  It cures all skin problems.

·         Plexus makes you only have to eat once a day

·         Multiple Sclerosis is caused by candida, and ProBio5 kills candida, therefore ProBio5 cures MS

·         The FDA makes all supplement companies put warnings on their label, but all Plexus products are safe for everyone because they are 100% natural

·         Plexus can’t interact with any medications

·         the Nerve Relief cures diabetic neuropathy

·         The Nerve Relief combo  is natural morphine

·         once you start Plexus, you can stop all of your medications

·         Plexus is natural Metformin

·         Plexus works better than Viagra for men!

·         BioCleanse detoxes your entire body of all toxins

 

Addressing the last  item first, don’t get me started on ‘detox’.  Actually, maybe I will have to write a blog about ‘detox’ because I think it is one of the most over-used and least understood words thrown around about health.  I cringe and have little plumes of smoke puff out of my ears every time I see a network marketer  post that someone’s symptoms are just due to productX detoxing their fat cells (sorry, it doesn’t work that way!).  But until I write that blog, I implore you — PLEASE STOP TELLING PEOPLE ABOUT DETOXING!   Moving on, we can’t EVER compare the functioning of any dietary supplement to any drug, even if that drug is morphine, Metformin, or the all mighty Viagra.  It is against the law to compare a natural substance to a drug, PERIOD.  Furthermore, please never tell anyone to discontinue their prescribed medications.  And should anyone ask whether they can take any supplement  with  ____________ (insert drug of choice here, eg. Synthroid, Cymbalta, Ambien, Lipitor, etc.) – resist the urge to comment!  Some medications, like thyroid medicine, need to be taken away from all food and supplements, so please refer any medication questions back to their doctor or pharmacist.

It is also against the law to say that a natural product or supplement CURES anything!  So please stop telling anyone that any dietary supplements  CURED you of malaria, yellow fever, epiglottis cancer, etc.  You can say that you found relief from them, or that you feel that they contributed to your remission, or that you have struggles with disease xyz for 15 years and have never felt better, but get the CURE word out of your vocabulary.  On a similar note, please don’t explain that you know the real cause of MS, cancer, fibromyalgia, chronic fatigue, etc. and that you just so happen to sell the solution to the problem. This is one of the biggest reasons why the FDA shuts down companies.    Might people with chronic fatigue or MS have issues with candida? Absolutely.  Did the candida cause their disease? Probably not, the truth is far more complex and multifaceted.  Many conditions I see people referencing are autoimmune disorders, and when it comes to anything autoimmune, THERE IS NO EASY ANSWER OR SILVER BULLET, please don’t promise people otherwise.

I get that people get excited about products, but I also get that we owe it to all of the people that could be helped by dietary supplements, not to scare them away with exaggerated or unprofessional claims and statements.  We need to take a page from the industry leaders  – they never let an opportunity to SHARE pass them by:   they  are quick to listen for the person to complain  about an issue, then they are quick to present a brochure or a business card, and let the person know that they may be able to help them with that.  While our leaders live, breathe, and eat their product of choice- they don’t puke it.  They abide by the sales adage of SHARE (& SERVE), don’t SELL. Klaver

So, if you are reading this, and feel a little chagrined about maybe being overzealous in your approach, or if you have some team members who you know are scaring people off with their approach, please  order the book If My Product’s So Great, How Come I Can’t Sell It by Kim Klaver.  In  it she describes how to stop turning off potential customers with ‘seller talk’, and how to find you own hot button to get people excited about your product or service.  I HIGHLY recommend that little red book for all people in network marketing .

 

In closing, it isn’t hard to be good, but it takes restraint to share appropriately. Be part of the solution, not the problem and you can’t help but to succeed.

 

 

Copyright (c) 2013 Miranda Jorgenson. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author. You are welcome to share this link or print this page and use in its entirely.

What to Do When Your Doctor Doesn’t Recommend Dietary Supplements

What to Do When Your Doctor Doesn’t Recommend Dietary Supplements

I’m going to let you in on a little secret: Doctors don’t know everything.

 

Shocking right?

 

The word doctor itself originated as an agentive noun of the Latin verb docēre, meaning ‘to teach’.  That  ‘teaching’ part is something that a lot of modern doctors have forgotten.  In our haste to get patients in and out of the office in as little time as possible, many of us have bypassed the teaching part all together in order to go directly to that little white prescription pad.

The big losers in all of this is that the lovely little town doctors of yesteryear are a dying breed and insurance companies and actuaries are dictating how doctors treat their patients. This is compounded by the fact that the advent of the internet has turned our patients into armchair researchers who present to our offices with pages of print-outs on what they have self-diagnosed themselves with, or on treatments that they would like to explore with or without our help.  And so, in our haste to process patients quickly, we find that it is easier to NOT recommend something that we are unfamiliar with than to look into it further for our patients.

I’m not saying that there are not great doctors out there, because that couldn’t be farther from the truth, but the unfortunate statistic stands that the average doctor  received only 23.9 hours of education in nutrition during their entire medical school career.1  Nutrition is a broad term — and typically involves learning about the wonders of fat, protein, and carbohydrate metabolism and recognizing overt signs of individual nutrient deficiency.  Very, very few doctors can claim that they learned much, if anything, about specific dietary supplements or herbs.

So when you go to your doctor and consult with them about the safety of a dietary supplement, be prepared that your doctor’s knee-jerk reaction to your question may be to deny, deny, deny.  Here is my rundown on the most common arguments you may hear from your doctor on why you shouldn’t take a dietary supplement:

  • Argument 1:     Dietary supplements are not regulated by the FDA, therefore they are unsafe.  This is the same FDA that brought you Raxar, Tequin, Duract, Vioxx, Bextra, sibutramine, dexfenfluramine, Rezulin, Avandia — all drugs they deemed      ‘safe’ but had to pull off the market because of overwhelming adverse reactions, including death.  The same FDA that approved all of those artificial joints, repair mesh, and surgical hardware that you see mentioned in attorney commercials (and now subject to mass recall and class-action lawsuits) every time you turn on your TV.  The same FDA that routinely extorts nutritional supplement companies.2 The same FDA that routinely hires all of its upper level and leadership positions directly from drug companies (or drug companies hire directly out of the ranks of the FDA in a well known, ‘I’ll scratch your back if you will scratch mine’ system).  I think I made my point.  The fact that the FDA declares something to be safe is more indicative of a multimillion dollar payout than bonafied, objective science.   But I digress, the FDA does not regulate dietary supplements  per se  but they do heavily regulate the manufacturing facilities that dietary supplements are made in  and strictly regulate what companies say about dietary supplements.  That is why it is illegal for a cherry farmer to post on his website that cherry juice is known to reduce the uric acid crystals associated with gout, but Pfizer can spend millions of dollars a year advertising how Viagra can give you enough wood to build an ark.
  • Argument 2:     I’ve treated dozens of patients that have _______ [insert health horror story: liver failure, kidney damage, brain cancer, tennis elbow, died, etc.] from taking ‘natural’ supplements.  I will be the first to agree that not all supplements are safe. Furthermore, just because something is natural, does not mean that it is without risk, but I will also be the first to point out that 20,500 people died in a given year from FDA approved medicines and zero people died from ‘unapproved by the FDA’ supplements.3 If you look at Adverse Drug Reactions (ADRs) in general, the FDA reports that there are over 2 million ADRs yearly resulting in ~100,000 deaths, making it the 4th leading cause of death ahead of pulmonary disease, diabetes, AIDS, pneumonia, accidents, and automobile deaths.Yet according to the Governments own Government Accountability Office (GAO) , between 2008 and 2011, the FDA received 6,307 Adverse Event Reports (AERs) for dietary supplements, this averages just over 1500 per year yet, according to the GAO’s own report, over half of the US population takes dietary supplements. This means that nearly 200 million people are taking dietary supplements in a given year, yet only 1500 people report an adverse reaction. Of those 6307 AERs, only one death was reported and it was “vaguely and probably irrelevantly concurrent with an “unknown dietary supplement or homeopathic agent”—with no deaths reported before 2009. By way of contrast, the same report shows that FDA-approved drugs caused 80% of Poison Control fatalities. More than 100,000 calls to Poison Control Centers, 56,000 emergency room visits, 2,600 hospitalizations, and nearly 500 deaths each year are attributed to Acetaminophen (Tylenol) alone.”5  So, forgive me if I call ‘BS’ on your doctor personally treating dozens of people that had organ damage from the supplements they bought at the health food store.  It is statistically impossible.
  • Argument 3 :    Supplements don’t do anything but give you expensive urine and the manufacturers just want you to spend more and more money with them. Cough, cough, pot calling the kettle black! Hmmm, and big pharma has your best interests at heart? What about those hospitals that bill you $20 for that single aspirin or ibuprofen tablet? No matter how you break it down, supplements do not compete on any level with the drug companies. The top 50 pharmaceutical companies are responsible for $610 billion of annual revenue.6 Compare that to the nutritional industry which had revenues that topped $32 billion for dietary supplements during the same year.7 The simple fact is that most supplements cost a mere fraction of their drug counterparts, and no one makes a lot from individual dietary supplements because they are natural substances and therefore cannot be patented. That is the exact reason why you don’t find dozens of double-blind, placebo-controlled trials on supplements – there is no money in it. A company isn’t going to hire  a team of researchers and spend tens of thousands (if not more) to do a trial proving the efficacy of green tea extract, when a) they legally can’t promote any results that prove the supplement did something, b) the margins or mark-up on supplements and raw materials is comparatively very low, and c) all of the other manufacturers that sell green tea extract could use the same data to sell their product (why help your competition?). There is no practical advantage for them to pay for studies. Furthermore, most supplement manufacturers would be required to identify or disclose the exact ratios of ingredients in their proprietary formulas in published data otherwise it would not be reproducible by third parties. Given the low margins and lack of patents, you can see why supplement manufacturers would be reluctant to disclose the only information that protects their trade secrets. Personally, I am more suspect of the doctor writing prescriptions for that expensive new statin drug that just so happens to sponsor their annual continuing education Caribbean cruise.
  • Argument 4:   Supplement companies pay big money to Google to cover up negative stories about adverse reactions. Please!!! Let.me.repeat: 610 Billion vs. 32 Billion, and 50 big players (companies) vs. tens of thousands. The doctors that would make this asinine statement are the same ones that deny that vaccine manufacturers aren’t in it for the money. The same doctors that figure you must have been born with a metformin deficiency but taking chromium to regulate your insulin levels is ‘crazy’. There isn’t a supplement manufacturer out there that has enough disposable funds to pay off Google or any other search engine. Remember, the mainstream media covers up pharmaceutical negligence all of the time, after all, who is their #1 advertising group? The next time you watch television, grab a pen and a piece of paper and keep a running tally of every supplement commercial for every drug commercial. That alone ought to tell you who controls the media.
  • Argument 5:  Supplements don’t ‘cure’ you. They are right on that. It is against the law for a supplement manufacturer to ever report or claim that their supplements ‘did’ anything. That is why every supplement advertisement or piece of literature that you will ever see contains the disclaimer :This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.  It is also why supplements rely on anecdotal testimonials of patients to promote them.    But I would also hazard to say that the vast majority of drugs don’t cure anything either.  They simply address one set of symptoms, often resulting in another set of symptoms, which results in the need to take ever-increasing amounts of medications. This is the real reason why the average American takes 10 prescriptions per year.  You are given one medication for one symptom, which results in a drug-induced nutrient depletion, which causes your blood pressure to rise, so you are given a medication for that, which affects your kidneys, so you are given a new medication for that, which constipates you and gives you headaches, so you are given two more medications for that, and before you know it you are taking 10 drugs per day and no one has ever checked for any drug interactions, you end up with liver damage from your 10 medications, but your doctor is more concerned about that weight loss supplement that might help you lose 50 lbs and therefore not need any of those aforementioned medications.  

In my 10 years of having a nutritional based practice, I have run into all sorts of doctors.  Some are ecstatic that their patients are being proactive and making changes to improve their health.  Some deflect nutritional questions under the guise that it isn’t their specialty, so they would rather not comment on it.  Others get their ego all tied up in a knot when their patients seek advice from other practitioners.  Some are so indoctrinated at the Church of The Mighty Pharmaceutical that they simply cannot rationalize anyone questioning their sacred doctrine.  Regardless of what type of doctor you have, you have the right and the obligation to take ownership of your own health.  If that means that your doctor isn’t familiar with the ingredients in a supplement that you would like to take, find someone else to help you.  That may be another doctor, it may be your pharmacist.  You may simply  need to reword how you ask your question.  Instead of saying, “Hey Doc, Do you approve of this supplement?”, you should ask, “Is there anything in this supplement that would be contraindicated with my medications or health history?”  You may not think that there is a big difference between these two questions, but there is a world of difference legally.  The first requires their medical opinion and approval, the second only is indicative that there is no overt contraindications and does not require the physicians approval.  I have seen some doctors spouting off anti-supplement rhetoric on their blogs and Facebook pages lately, and it saddens me greatly.  Reading their posts, they are the ones fear-mongering and creating hysteria instead of offering genuine support or information to the public.  The Hippocratic oath centers on the tenet of First, do no harm.  In addition, the modern Hippocratic oath contains the statements, “I will remember that I do not treat a fever chart, a cancerous growth, but a sick human being, whose illness may affect the person’s family and economic stability.  My responsibility includes these related problems, if I am to care adequately for the sick.  I will prevent disease whenever I can, for prevention is preferable to cure.”8  As a doctor, I find it abhorrent that another physician would be so callous to say that diet and exercise are the ONLY answer to weight loss.  There isn’t a doctor out there that has been in practice for more than a day that hasn’t seen patients that were fit and active but over weight.  If it were only as easy as diet and exercise no one would be fat.  Now, lifestyle modification is crucial to overall health, but some people simply need that added boost that supplements can give them.  Completely ignoring drug induced nutrient depletion, or the grossly inadequate nutrient content of modern food, it is virtually impossible to get everything you need from diet alone.

So if your doctor isn’t familiar with supplements, or tells you not to take something, you need to ask them  specifically ‘WHY?”  If it is one of the cop out arguments mentioned above, you now know how to react.  If they simply do not know, feel free to search out a second or even a third opinion.  If there is a genuine reason why you shouldn’t take a supplement, such as pregnancy, or a history of kidney or  heart disease, then you did your due diligence and got appropriate advice.   And always remember, doctors don’t know everything and the really good ones are never afraid to admit that.

 

For more information, please visit and LIKE my page on Facebook at https://www.facebook.com/weightlossresources

1.  Adams, KM, Lindell, KC, et al.  Status of nutritional education in medical schools. 1,2,3,4.  Am J Clin Nutrition, April 2006, vol 83. No 4, 941S-944S.

2. Adams, Mike.  FDA Running Extortion Racket: : Natural Supplement Companies Threatened with Arrest if They Don’t Pay Up.  Retrieved 12/27/2013: /http://www.naturalnews.com/024567_FDA_health_the.html

3. United States Centers for Disease Control (CDC). 2008

4. Why Learn About Adverse Drug Reactions.  Retrieved 12/27/2013 from http://www.fda.gov/Drugs/DevelopmentApprovalProcess/DevelopmentResources/DrugInteractionsLabeling/ucm114848.htm

6.  2012 Pharmaceutical Revenue.   http://www.currentpartnering.com/insight/top-50-pharma/

7.  Nutritional Supplements Flexing their Muscles as Growth Industry.  Retrieved 12/27/2013 from  http://www.forbes.com/sites/davidlariviere/2013/04/18/nutritional-supplements-flexing-their-muscles-as-growth-industry/

8.   Modern version of Hippocratic Oath most commonly used in medical schools today. Louis Lasagna, Academic Dean of the School of Medicine at Tufts University1964.  Retrieved 12/27/2013 http://www.pbs.org/wgbh/nova/body/hippocratic-oath-today.html

 

 

Copyright (c) 2013 Miranda Jorgenson. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author. You are welcome to share this link or print this page and use in its entirely.

 

Q&A with Dr. J:  How valuable are the  7 day trial packs that TruVision Health makes?

Q&A with Dr. J: How valuable are the 7 day trial packs that TruVision Health makes?

As I promised  the followers of my Facebook page www.facebook.com/DrJsHealthcare,  I am going to take some of the questions  posed to me and answer them in my blog.  The following question from Linda, is the first one we will cover.  Please keep in mind that this is my personal opinion and not the official stance of TruVision Health.  The Q&A thread is still active on my page, so you still have time to leave me a question that you would like me to cover for you.

 

Linda asks, “How valuable are the  7 day trials packs? 

Great question.  The 7 day trial packs were never designed for everyone to lose weight with.  They are merely a tool to see whether someone is a good candidate to take a 30, 60 or 90  day course of TruFix and TruWeight & Energy.  That’s not to say that many people don’t lose a significant amount of weight while taking their first trial, but I like to under promise and over deliver.

 

The trial packages are designed to do three things:

  1.      Let you see if you like the delivery system of the product
  2.     Check that you don’t have an allergic reaction or sensitivity to one or more of the ingredients
  3.     Let you determine if you are able to properly fit TruVision into your daily routine

That’s it!  At the end of the 7 days, if you found that you liked the capsules, and you didn’t have a negative or allergic reaction to it, and you found it easy to add to your morning routine – then you are a perfect candidate to order a 30 or 60 day supply of TruFix and TruWeight & Energy  and actually get stated towards losing weight

The majority of people do experience weight or inch loss during their first week, but in the clinical trials there was a small percentage of people that didn’t lose until the second month.  This is simply because a person carrying extra weight has some degree of imbalance.  They may have insulin resistance, hypothyroidism, adrenal fatigue, hormonal upset, etc.  Hormonal imbalances make it VERY hard to lose weight, but once you correct underlying imbalances, your body can release the weight it has been hanging onto.  This process can happen very quickly or it can take a while – it really depends on your personal degree of imbalance.   While some people may have experienced immediate benefits, I feel that this type of ‘immediate gratification thinking’ ended up in lost sales and unrealistic perceptions on the part of the customer, because many people felt that if they didn’t experience weight loss or a rush of energy during those few days, then TruVision was not going to work for them and they discounted its use.

 

 

 

 

 

Copyright (c) 2013, 2015  Miranda Jorgenson. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author. You are welcome to share this link or print this page and use in its entirely.

How to keep out of the infamous Facebook Jail

How to keep out of the infamous Facebook Jail

Ever since I joined Facebook, I  have had the good fortune to make many new online friends and join several very interesting networking  groups on Facebook and now I watch my FB friends waft in and out of Facebook JAIL.  Now, it’s not a literal jail, but it is a horrible place to find yourself stuck in either temporarily or permanently .  As I type this there are a few different threads going on in the various network marketing sites about Facebook Jail and how to avoid it, but they contain a fair bit of misinformation, so here is my take on what to do and what not to do to stay out of the pokey.

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1) Actually READ Facebook’s Terms of Service for both personal and business pages.  You can’t play by the rules unless you know them first!

 

2) Create a business page for your network marketing business.  Use it!    Your personal page is not intended for personal promotion of any sort.  Keep In mind, that Facebook tracks everything.  If 99% of your personal page’s posts are about Plexus Slim, Mary Kay, Silpada,  Arbonne, or any other product, you are going to get ‘red flagged’.  80% of your personal page’s posts should be personal.  Talk about your kids, your tea cup collection, your passion for crocheting outfits for cats — whatever! Just not your MLM.  Facebook wants to make money from selling ads, they heavily frown on you selling anything from your personal page.  Use your business page to promote to your heart’s content.

 

3)  Quit posting your MLM replicated website!  First, no one cares.  Second, how many strangers have you ever had just click on your replicated page and buy something?  My guess: none.  Facebook is a social interaction tool.  So be social and interact.  If you spam your  pages with your ordering information, it only encourages curious people to google the company or product, and they have a much greater chance of finding another representative’s fancy website and buying it from them, or worse, reading a article poo-pooing your product or service (usually planted by your competition).

 

4)  Furthering #3,  Utilizing a custom URL is not going to fool Facebook or get around their distaste for replicated websites.  Go ahead, type your custom URL into a status update, and the link will show your replicated page.  A simple redirected site is not going to allow you to spam.  When you create a post on your page, the idea is to  engage and interact with your audience.  Encourage them to contact you privately for more information.

 

5)  Stop ‘friending’ people you don’t know.  Do you recall seeing that new little pop-up on Facebook asking you how you know this person?  If they click ‘only through Facebook” or that they ‘don’t know you’ then you just earned a ticket to FB jail.  No one is sure how they calculate how many of these ‘Go -to-Jail’ tickets you need to collect before you get a minimum two week time out, but you just don’t need to be sending friend requests to people you don’t know.  If you participate in a group with someone that you don’t know personally, but would like to follow, then make sure you send them a brief introduction on what group you have seen them in, our shared interests, and why you would like to friend them.  On a similar note, clean up your friend list.  Remember those bitchy people from high school who didn’t like you then?  Guess what? They still don’t like you.  If you have antagonistic people on your friends list, get rid of them.  These are the people most likely to report you for spamming.  Also, when it comes to friending, don’t go on sprees where you add 40 people in a  single day.  Spread out your requests over time.

 

6) Don’t make your cover photo an advertisement for your product or service, and don’t use it to direct people to your business.  Remember, business is business and personal is personal.

 

7)  When you do put together a post, don’t copy & paste it to several different pages or groups in a short period of time.  Make each message different, and be aware that Facebook utilizes complex algorithms to determine how long it should have taken you to put together a post and then navigate to another page.  This number has varied over time, but don’t post more than once a minute.  Period.

 

8)  When you do post a link to your URL or if you are posting a link to any non-Facebook site, use short links (bit.ly, goo.gl, wp.me, etc.).  Long URLs can trigger red flags, and a visit to the Facebook slammer.

 

9) Don’t promote your sales on anyone else’s page unless you were specifically asked to.  It is rude, and it is spam.  This carries over to sites other than Facebook too.  I frequently see a sales rep or ambassador posting a nice thread or blog about something, then when I scroll down to the comments section I see no-good snipers pitching their wares on the author’s page, telling the audience to contact them for more info.  It reflects poorly on you, on your product, on your company, and it is really, really bad karma.

 

10) Don’t be creative with your personal name.  Unless your name is actually Cindy BODYBYVI Stanley, don’t put the name of the company you represent in your official Facebook name.  Big red flag.  Scratch that — HUGE red flag.

 

So, there it is in a nutshell.  Go forth & prosper, and stay in the good graces of Facebook.  They are second only to Google in traffic, so you don’t want to get banned for something you easily could have prevented!

 

 

 

 

Copyright (c) 2013 Miranda Jorgenson. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author. You are welcome to share this link or print this page and use in its entirely.

 

The Two Most Important Numbers in Network Marketing

The Two Most Important Numbers in Network Marketing

When I was at a network marketing event at Amelia Island, Florida a couple of weeks ago, author of GO PRO, Eric Worre reminded me of something I had briefly read when I started my journey in network marketing.

Quite simply, there are two crucial numbers you need to keep at the forefront of your thoughts when you venture into the world of direct selling or multilevel marketing, and that is the number 3 and the number 20.  “Why?” you may ask.  Because those two numbers dictate whether or not you will be successful in your chosen network company and whether you make a six-figure income doing so.

 

The first number you need to concentrate on is 3.    The faster you find and sponsor your first three people – is indicative of whether or not you will actually make a go of network marketing.  If you go out and immediately get your three, you will also immediately get a nice little check in the mail and that is a huge mental boon to your psyche that “YES, I CAN DO THIS”!   If you are overwhelmed finding your three, step back and ask your sponsor for direction.  It is my opinion that people tend to view the concept of  ‘finding their three’ in one of three ways; 

  • CAMP A will ask their mom, sister, aunt Susie, and best friend, gets four “NO, that’s not for me” responses, (unless mom happens to feel guilty and signs up with no intentions of doing anything, but  find’s paying the sign-up fee is less hassle than telling you NO).  So, now they’ve heard several NO’s, no one is lining up to buy their product, and they give up — telling everyone that “network marketing is a scam and never works”.   
  •  The second group, CAMP B says, “what, 3 people?!  I can do that with one hand tied behind my back!”  and promptly signs up 5 friends or acquaintances (which only further frustrates people in CAMP A, who wholeheartedly believe that the successful people must have done something underhanded to be successful).
  • CAMP C is unique and the odd-ball here.  They might sponsor a person or two so they can earn enough to pay for their own product, and they either putz around with their company, or they have a moment of clarity and see that if they were more serious about their home business, that they could make some money with it.  They see the light, it just takes them a while longer!

The second most important number is 20.  Based on his thirty+ years of experience in the industry, it is Worre’s opinion that 20 is the magic number in network marketing.  Regardless of the company you are involved with, he has found that the faster you find and sponsor your first twenty generates momentum and creates that essential spark that propels you to a six-figure annual income.  He shared that if you holed yourself up away from all distractions for 90 days and  shared your opportunity with as many people as humanly possible –  you would get your twenty people.  The Law of Averages dictates that of those 20, six will almost immediately drop out.  Fourteen will work the business to a certain extent, and of those four will do quite well.  Two of those four will be your ‘rock stars’ who take their business and run with it, propelling you to the top.  

 

So when someone claims they ‘tried’ network marketing, which is code word for ‘failed” – they simply violated the Law of Averages.  If they only ever sponsor five or six people, it is statistically improbable that they will find their two rock stars. Statistically, most of their five will drop out immediately or with in the year at most.  So, in effect – they haven’t given themselves the opportunity for success.  Even worse, if they limp along and take a year to sign up their five or six people, they have virtually zero chances of creating momentum and developing a highly lucrative network marketing career, because people will be dropping out at a faster rate than they could ever add them.

 

So how does this all relate personally?  I immediately found my three, and because of a statistic I had read in the book The Four Year Career by Richard Bliss Brooke, I was not looking for my twenty, but rather my thirty (did I mention that I like Worre’s number better?).  So, knowing how my brain works, I chunked that thirty down into ten groups of three.  Every time I sponsored three more people I knew I was 1/10th of the way to my goal of financial freedom, beach money, fiscal salvation, etc.  I became a doc on a mission!  I remember calling my sponsor every time I got three more to excitedly tell her I was another 1/10th of the way to my goal.

 

There is a powerful presentation in this industry.  I’ve seen several companies have their own version.  It is most commonly seen as  “The Power of Three”, and there is a simple visual demonstration that if you have 3 people in your Level 1, and you help those three each find their 3, and that continues for levels 3 and 4, you quickly find yourself with 120 people in your downline. Down five levels, that is 324 people! That amounts to a lucrative business no matter how you look at it!

 

So, if you have a network marketing business of your own, take the November challenge to help your team all get their three.  If you are new to the industry, ask your sponsor for some practical coaching.  For my team and soon to be rock stars –  if you are not silver yet, who wants to be???!!!!  Call or email me and we will make it happen NOW!

 

Take a minute and LIKE my facebook page for more health related articles:  www.facebook.com/DrJsHealthcare

 

 

 

Copyright (c) 2013  Miranda Jorgenson.  All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author.  You are welcome to print this page and use in its entirely for limited, non-commercial purposes.  Do not post to other sources.

Network Marketing 101 – Do these steps and become a Master!

So, you have signed up to for your own network marketing business, or perhaps you  are just investigating companies because you want a low-overhead way to earn a second income for yourself and your family.  Either way, you are in the right spot!

 

I have been involved in sales and marketing all of my life because it was my family’s business.  There are certain things that hold true regardless of the line you are part of or the company you promote.  Undeniably, there are certain factors that distinguish the people that wish from the people that do.   Not everyone is cut out for network marketing, but if you commit to it and put in concerted effort – you can’t help but succeed.  It will take time, it will take effort, but the rewards are innumerable. What I write can be applied to any type of sales, but I am specifically directing this post to network marketers.

 

If you want to be successful, the #1 most important thing you can do is to treat your network marketing business LIKE A BUSINESS.  It is often quoted in this business that if you treat it like a hobby, you will get paid like a hobby.  If you treat it like a business, you will get paid like a business.  Quite simply, you have to earn your stripes.  Nothing is going to fall into your lap.  Your entire success is not held with your upline, the town you live in, your social circle, or anything other than YOU.  There is no other industry in which you can create your own business with such a small investment or overhead cost. The nature of network marketing allows you to dictate how much time you dedicate to it.  You can easily start your business while you are employed elsewhere, and transition to that point where you can FIRE your boss once you have replaced your 9-5 income.

 

So what are these distinguishing factors that I mentioned above?

 

1) You must work the business.  Dedicate specific time to it on a daily or weekly basis.  Physically schedule your business development time onto your calendar.  Do not settle for distractions, and don’t brush off this time commitment!  The more time you are able to dedicate to your business on a regular basis, the faster you will grow.  Be prepared with business cards, brochures, flyers, a website, and/or samples.  Keep these on your person, in your bag or purse, and in your car.  Never be caught unprepared.  It will cost you business.

 

2) Be a Product of Your Product.  What does that mean? It means you have to LEARN about your products.  Be an EXPERT about your products.  USE your products every day, and BELIEVE with 100% conviction that your products are the best.   If you can’t LEARN, USE, or BELIEVE in your products with complete conviction – then you have the wrong product and you will not succeed.

 

3) Share don’t Sell.  No one enjoys being ‘sold’, but people do enjoy when someone takes time to share with them something that they found useful or helpful. If you have 100% conviction that your product or service will help a person, then it is your obligation to share it with them nicely.  It can be hard to not be over zealous in your approach, but remember how you feel when people have tried too hard to convince you of anything – it turned you off entirely!  I like to tell my children that “you are not listening if your lips are flapping”.  The best sales people LISTEN to their potential customer and SOLVE A PROBLEM that exists.  To be blunt, if you are talking more than your prospect – then you are tuning out what they are trying to tell you.  If you truly listen to what they say, they will tell you exactly what you need to say or do in order to sell them anything.

 

4) Create an online presence and utilize social media to build your business.  Post interesting information on a very regular basis.  Every post can’t be a link to your ordering page.  If you do that, you will quickly lose your circle of friends, and everyone will tune out your message.  Worse, sites like Facebook will recognize you as a spammer and freeze or cancel your account.  The people who do the best with social media position themselves as experts.  They post pertinent information that people will find interesting.  They are ambiguous about what they say.  They leave their audience wanting more, and they leave the door open for people to contact them through private messaging to learn more.  Successful network marketers CONTROL, LEAD, & DIRECT their potential leads.

 

5) Utilize your upline and/or find a mentor.  Everyone who operates and succeeds at a high level has a coach or mentor in their life.  Period.  If your direct upline is not successful, go to the person above them, or the person above that.  It is up to you to reach out and connect with that person and create a success network for yourself.  If your team is non-functional, find a coach or mentor who is willing to work with you.  This is crucial.  Schedule a brief phone meeting with them on a weekly or every other week basis.  Have them hold you accountable.  Do not skip this step!  They have been where you are, they have discovered solutions to the obstacles you are facing.  There is zero reason for you to reinvent the wheel.  Always ask for help when needed!

 

6) Follow up.  Reach out to your customers on a monthly basis at a minimum.  Make it brief but personal.  Let them know that you are there for them and wish for them to have the best possible experience with your product or service.  Reward them for their referrals, and remind them that you reward them for their referrals.  Do the same with your team members.  Reach out to them and help them with their obstacles.  Always keep in mind that if your team is successful, you will be successful. It is your obligation to do everything in your power to help them succeed.  All of this follow-up requires tracking.  If you are computer savvy, create a file for each person to track what you have said or sent to them.  If you are old school, create a binder system and make a page for each customer or team member.

 

7) Set goals & write them down!  The old adage ‘if it isn’t written down, it didn’t happen’ is especially true when it comes to goals.  Go buy a small journal or poster board and write down your goals.  Be as specific and detailed as possible.  Use emotion words.  Use present tense.  “I will take my children to Disney World when I earn $3000” or “I will pay cash for my son’s braces” is much more powerful than “I want to be a millionaire and sit on the beach drinking daiquiris all day”.  “I am ___” statements are even more powerful!   Review your goals on a regular basis.  Make a vision board if you are a visual person.  Celebrate your goals when you have achieved them, and make attainable goals so you maintain your mental excitement.  Set both short term and long term goals, and reevaluate these on a regular basis.

 

7) Educate yourself.  The most successful sales people and network marketers that I know all dedicate time to bettering themselves.  This means reading books from authors who have made their way to the top.  It means listening to coaching or empowerment CD’s in the car.  It means sitting in on webinars and conference calls learning how to improve what you do.  If you recognize that there is always something more to learn, then you are half way there.  Cocky people think they know it all.  Wise people recognize that there is always much more to know and master.

 

Success is yours for the taking!  Are you willing to embrace it?

 

Dr. Miranda Jorgenson maintains a private practice in Louisiana, is an entrepreneur and nutritional coach.

 

Copyright (c) 2013  Miranda Jorgenson.  All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author.  You are welcome to print this page and use in its entirely for limited, non-commercial purposes.  Do not post to other sources.