Ever since I joined Facebook, I have had the good fortune to make many new online friends and join several very interesting networking groups on Facebook and now I watch my FB friends waft in and out of Facebook JAIL. Now, it’s not a literal jail, but it is a horrible place to find yourself stuck in either temporarily or permanently . As I type this there are a few different threads going on in the various network marketing sites about Facebook Jail and how to avoid it, but they contain a fair bit of misinformation, so here is my take on what to do and what not to do to stay out of the pokey.
1) Actually READ Facebook’s Terms of Service for both personal and business pages. You can’t play by the rules unless you know them first!
2) Create a business page for your network marketing business. Use it! Your personal page is not intended for personal promotion of any sort. Keep In mind, that Facebook tracks everything. If 99% of your personal page’s posts are about Plexus Slim, Mary Kay, Silpada, Arbonne, or any other product, you are going to get ‘red flagged’. 80% of your personal page’s posts should be personal. Talk about your kids, your tea cup collection, your passion for crocheting outfits for cats — whatever! Just not your MLM. Facebook wants to make money from selling ads, they heavily frown on you selling anything from your personal page. Use your business page to promote to your heart’s content.
3) Quit posting your MLM replicated website! First, no one cares. Second, how many strangers have you ever had just click on your replicated page and buy something? My guess: none. Facebook is a social interaction tool. So be social and interact. If you spam your pages with your ordering information, it only encourages curious people to google the company or product, and they have a much greater chance of finding another representative’s fancy website and buying it from them, or worse, reading a article poo-pooing your product or service (usually planted by your competition).
4) Furthering #3, Utilizing a custom URL is not going to fool Facebook or get around their distaste for replicated websites. Go ahead, type your custom URL into a status update, and the link will show your replicated page. A simple redirected site is not going to allow you to spam. When you create a post on your page, the idea is to engage and interact with your audience. Encourage them to contact you privately for more information.
5) Stop ‘friending’ people you don’t know. Do you recall seeing that new little pop-up on Facebook asking you how you know this person? If they click ‘only through Facebook” or that they ‘don’t know you’ then you just earned a ticket to FB jail. No one is sure how they calculate how many of these ‘Go -to-Jail’ tickets you need to collect before you get a minimum two week time out, but you just don’t need to be sending friend requests to people you don’t know. If you participate in a group with someone that you don’t know personally, but would like to follow, then make sure you send them a brief introduction on what group you have seen them in, our shared interests, and why you would like to friend them. On a similar note, clean up your friend list. Remember those bitchy people from high school who didn’t like you then? Guess what? They still don’t like you. If you have antagonistic people on your friends list, get rid of them. These are the people most likely to report you for spamming. Also, when it comes to friending, don’t go on sprees where you add 40 people in a single day. Spread out your requests over time.
6) Don’t make your cover photo an advertisement for your product or service, and don’t use it to direct people to your business. Remember, business is business and personal is personal.
7) When you do put together a post, don’t copy & paste it to several different pages or groups in a short period of time. Make each message different, and be aware that Facebook utilizes complex algorithms to determine how long it should have taken you to put together a post and then navigate to another page. This number has varied over time, but don’t post more than once a minute. Period.
8) When you do post a link to your URL or if you are posting a link to any non-Facebook site, use short links (bit.ly, goo.gl, wp.me, etc.). Long URLs can trigger red flags, and a visit to the Facebook slammer.
9) Don’t promote your sales on anyone else’s page unless you were specifically asked to. It is rude, and it is spam. This carries over to sites other than Facebook too. I frequently see a sales rep or ambassador posting a nice thread or blog about something, then when I scroll down to the comments section I see no-good snipers pitching their wares on the author’s page, telling the audience to contact them for more info. It reflects poorly on you, on your product, on your company, and it is really, really bad karma.
10) Don’t be creative with your personal name. Unless your name is actually Cindy BODYBYVI Stanley, don’t put the name of the company you represent in your official Facebook name. Big red flag. Scratch that — HUGE red flag.
So, there it is in a nutshell. Go forth & prosper, and stay in the good graces of Facebook. They are second only to Google in traffic, so you don’t want to get banned for something you easily could have prevented!
Copyright (c) 2013 Miranda Jorgenson. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author. You are welcome to share this link or print this page and use in its entirely.