Do you puke your MLM?
Do you puke Plexus? or Zija? or Advocare? or Jueness? or MaryKay?
I know, I know, that’s quite the visual, but I ask this in all sincerity.
You see, in my pre-doctor life, I sold timesharing. For those of you unfamiliar with the profession, it is one of the hardest, highest-pressure forms of sales on the planet, and I didn’t just sell it, but I lived, breathed, and ate timeshare from the age of 11 onward because it was the family business. As a result, I have had more hours of sales training from the biggest and brightest sales leaders out there than most people could even imagine. Zig Ziglar, Brian Tracey, Tony Robbins, Jose Silva, Dale Carnegie, Jeffrey Gitomer, Neil Rackham, Neurolinguistic Programming, lots of people you’ve never heard of but who are masters in the field… – I have been trained in it all.
So where am I going with this?
Having the background I do, makes sales innate. It is as natural as riding a bike, it is a skill and a way of thinking that inherently comes naturally and isn’t something that I can turn on or off. I look at each situation in my life wearing this sales and marketing hat. I see when people do things really, really right, and I see when people do things really, really wrong. And let me tell you, I’m seeing people do a lot of things really, really wrong lately!
You can take what I am saying and apply it to any network marketing company, but I will relate this to Plexus for our purposes here. Several months ago I was sitting at my hairdressers enduring the arduous process of covering my grey hair, when I noticed the hairdresser at the next station puking Plexus. For the entire 2+ hours I was there, the hairdresser carried on, and on, and on, and on about how fabulous Plexus was. Her beleaguered captive audience looked as if she would rather be getting a root canal from a circus monkey. The hairdresser in question made it sound like Plexus could “cure any disease in the world”, it “makes you lose all of your fat in 2-3 months- tops”, it gives you “so energy that you feel like you are taking drugs” (yeah, I was *really* impressed with that statement!), etc. I swear at some point, she even told her captive that you could use it to wash your windows and remove wine stains! The poor captive lady was literally squirming in her chair the entire time. She clearly was not interested, yet the hairdresser , aka Ms.PukeyPlexus, barely paused enough to take a breath the entire time. It was beyond embarrassing. That poor captive lady, might have really needed Plexus, but she will forever be turned off if she even so much as hears the name, because of this horrifying experience. Situations like this are what give network marketers a bad name.
I wholeheartedly understand being excited about a product and wanting to share with people. But there is a fine art to selling, and part of that art is knowing that no one enjoys being sold. Masters of the Sale understand that if you SHARE and you SERVE, people will want what you have to OFFER. You can never convince anyone to buy what you have unless you have first identified a need, and then offer a solution to the problem that fits within their (comfort) paradigm of what they are willing to do about it. Time, money, and commitment are obstacles that have to be cleared regardless if the sale is worth $10 or $100,000. If you always concentrate your efforts on identifying your prospective clients need first and foremost, and relating everything you say back to how it would benefit them, then you will truly be helping people. Ramming your product down people’s throats never helped anyone!
When I posted a question this morning on my facebook page, asking people what outrageous product claims they have seen online, I knew I’d get some dandies, and I was not let down. Below are some of the crazy and completely inaccurate statements that I have seen or that people sent to me:
· Have psoriasis? Throw the breast cream/body cream on it. It cures all skin problems.
· Plexus makes you only have to eat once a day
· Multiple Sclerosis is caused by candida, and ProBio5 kills candida, therefore ProBio5 cures MS
· The FDA makes all supplement companies put warnings on their label, but all Plexus products are safe for everyone because they are 100% natural
· Plexus can’t interact with any medications
· the Nerve Relief cures diabetic neuropathy
· The Nerve Relief combo is natural morphine
· once you start Plexus, you can stop all of your medications
· Plexus is natural Metformin
· Plexus works better than Viagra for men!
· BioCleanse detoxes your entire body of all toxins
Addressing the last item first, don’t get me started on ‘detox’. Actually, maybe I will have to write a blog about ‘detox’ because I think it is one of the most over-used and least understood words thrown around about health. I cringe and have little plumes of smoke puff out of my ears every time I see a network marketer post that someone’s symptoms are just due to productX detoxing their fat cells (sorry, it doesn’t work that way!). But until I write that blog, I implore you — PLEASE STOP TELLING PEOPLE ABOUT DETOXING! Moving on, we can’t EVER compare the functioning of any dietary supplement to any drug, even if that drug is morphine, Metformin, or the all mighty Viagra. It is against the law to compare a natural substance to a drug, PERIOD. Furthermore, please never tell anyone to discontinue their prescribed medications. And should anyone ask whether they can take any supplement with ____________ (insert drug of choice here, eg. Synthroid, Cymbalta, Ambien, Lipitor, etc.) – resist the urge to comment! Some medications, like thyroid medicine, need to be taken away from all food and supplements, so please refer any medication questions back to their doctor or pharmacist.
It is also against the law to say that a natural product or supplement CURES anything! So please stop telling anyone that any dietary supplements CURED you of malaria, yellow fever, epiglottis cancer, etc. You can say that you found relief from them, or that you feel that they contributed to your remission, or that you have struggles with disease xyz for 15 years and have never felt better, but get the CURE word out of your vocabulary. On a similar note, please don’t explain that you know the real cause of MS, cancer, fibromyalgia, chronic fatigue, etc. and that you just so happen to sell the solution to the problem. This is one of the biggest reasons why the FDA shuts down companies. Might people with chronic fatigue or MS have issues with candida? Absolutely. Did the candida cause their disease? Probably not, the truth is far more complex and multifaceted. Many conditions I see people referencing are autoimmune disorders, and when it comes to anything autoimmune, THERE IS NO EASY ANSWER OR SILVER BULLET, please don’t promise people otherwise.
I get that people get excited about products, but I also get that we owe it to all of the people that could be helped by dietary supplements, not to scare them away with exaggerated or unprofessional claims and statements. We need to take a page from the industry leaders – they never let an opportunity to SHARE pass them by: they are quick to listen for the person to complain about an issue, then they are quick to present a brochure or a business card, and let the person know that they may be able to help them with that. While our leaders live, breathe, and eat their product of choice- they don’t puke it. They abide by the sales adage of SHARE (& SERVE), don’t SELL.
So, if you are reading this, and feel a little chagrined about maybe being overzealous in your approach, or if you have some team members who you know are scaring people off with their approach, please order the book If My Product’s So Great, How Come I Can’t Sell It by Kim Klaver. In it she describes how to stop turning off potential customers with ‘seller talk’, and how to find you own hot button to get people excited about your product or service. I HIGHLY recommend that little red book for all people in network marketing .
In closing, it isn’t hard to be good, but it takes restraint to share appropriately. Be part of the solution, not the problem and you can’t help but to succeed.
Copyright (c) 2013 Miranda Jorgenson. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part with out the express written permission of the author. You are welcome to share this link or print this page and use in its entirely.